Jaeyong Choi’s work Mass employs cable ties as its main materials. Commonly used to connect two things in a bond unbreakable through natural means, such as price tags to objects, cable ties represent materialism in its simplest form. The product’s value does not change according to its real inherent value, but rather according to the price that is attached to it. The subject of this work is ‘Vermehrung’, or multiplication. Although multiplication begins with minor links, it gradually increases in size and affects not only individual change, but also has a major impact on society, culture, politics and other elements of contemporary life. Links can be found in all kinds of relationships and communication, and those links exist through repetitions and connections – the total number of which is comparable to the stars in the universe. Just like these, an invisible cord connects the world repeatedly.